
BRANDING IS EVERYTHING
Branding is everything! Recently, byD’zign, LLC designed a logo for a loco retail store (BIG RACK BOUTIQUE) here in Pueblo, Colorado. This logo is the perfect example of why a custom logo is better than a logo mill on the internet! We met with the owner and discussed their vision for the logo design. We then took the information and went in to the design phase; this was the final results:

Additionally, here is the final logo design installed on the window of their business. It turned out beautiful and dressed up the outward appearance of the storefront. One problem the business owner was facing had to do with customers having an issue locating and identifying their business. After install, the new logo clearly identifies this business.
WHY A CUSTOM LOGO
Many times small business owners find a logo mill on a website for a low cost not realizing that the icon (or logo) they have chosen is NOT exclusive to their new business or product. It is highly possible that that icon just purchased is being used on some other product or business! This could create issues down the road which could cost the business owner unforeseen time and money. So, what’s the point you ask? The point is to consider your business identity. Consider that this is not just a picture. Your business logo is everything that is going to differentiate your business from the competition! It’s what customers will start to recognize when they are looking for your product or services. So, it may cost you some dollars in the beginning, but in the long run you have to think that your business identity will be on everything that represents your business from product to marketing.
It makes sense to have a professional designer custom tailor a logo for your business. But, when considering a professional, it would be a good idea to find a professional that has the credentials to analyze the big picture and purpose of your business. Why is this important you ask? Simple, they will have the ability to give you an educated answer as to why you should brand a certain way in which your business will have a much better chance for success. Its much better than someone developing a logo that just looks cool! A true professional designer will have the credentials, real world experience, and a solid portfolio showcasing their success. Which brings me to a very important point. Ask to see their portfolio!
This is an example of what byD’zign, LLC can do for your business. Whether its logo design, branding, website development, or developing a comprehensive marketing campaign; we will take the time to meet with you and analyze how best to support your business. Check out byD’zign.biz to schedule a FREE consultation. Like us on social media:
If you are in the Pueblo, Colorado area, take the time to go check out BIG RACK BOUTIQUE. They are located at 118 South Union Avenue. Friendly atmosphere and lots to look at! Here are some pictures of what you can expect:
BIG RACK BOUTIQUE
BIG RACK BOUTIQUE
118 South Union Avenue
Pueblo, CO 81003
118 South Union Avenue
Pueblo, CO 81003
You can follow Big Rack Boutique on social media with the following links:
We are proud to have been able to help Big Rack Boutique design a logo that captures the VISION of their brand!
If you would like byD’zign, LLC to design a logo for your business or any other services that we offer, please do not hesitate to reach out to us at: byDzign.biz

PREVIOUS ARTICLE
Last year, we released a small article discussing why a custom logo design was so important when branding a business/new business. You can read that article here.