So, you’re thinking about starting a business? Did you know that the logo design you choose to represent your brand is just as important as any other aspect of your business? In fact, the #Logo design is almost the most important decisions you will make in launching your business. Think about some of the major brands that we see on an everyday basis., like Apple, Nike, McDonalds, and the list goes on and on. Each of these brands have an identity that is captured with in their logo. These brands have been marketed so strategically over the years that people now recognize these brands just by the logo. Take Apple for an example, Apple doesn’t have to use words to identify their brand. All they have to display now is the “Apple” symbol. Why? Because most everyone recognizes that symbol and know it’s the “Apple” product. Look at Nike, this brand is the same way. Everyone recognizes the symbol and know it represents the shoe company Nike.
How a company markets themselves starts with the end objective in mind, but the beginning is the logo design. Did you know that there are websites that have templates where you can pay a small fee, choose an already designed graphic to which you can add your business name too? Viola, you now have a logo that you can now use to market your company. It is true, you can use this logo to some degree. However, what you may not realize is that the logo you just purchased could end up representing another brand in addition to your brand. Sure, the logo was affordable, but the logo was not designed to be exclusively tailored to your business. Take McDonalds for instance, their logo is exclusive to their brand. No other company on the market has a logo similar to the McDonalds brand. And, again everyone knows this brand just by the logo design.
This is why a logo brand identity is so important from the very beginning. But in today’s day and age, there are so many brands on the market that it becomes a challenge to differentiate your brand from another brand. This brings up an important consideration. How do you want to market your company? Marketing and Brand identity go hand in hand. Choosing the right logo design that is branded correctly will reflect your industry and will also entice viewers to connect with your brand. Proper branding will help to simplify the marketing process. Of course, marketing practices are another topic. To get back on topic, sure there are websites that will design a logo for you, but to be honest. It is worth spending some money to have a credited graphic designer tailor a logo that will become exclusive to your brand. That means no one else will have your logo. One other thing to keep in mind, you should consider a graphic designer who has insight into best marketing practices. So, in conclusion, it may be in your best interest to talk with a professional designer who can listen to your vision and then tailor a logo to meet your objective.
Our company, byD’zign, LLC not only design you a great logo, but we will tailor the logo to reflect the industry that your company represents. We also create websites and social media marketing campaigns to help businesses build stronger brand identities. See byDzign.biz to schedule a free consultation.
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